In January, PSEA took the next step in its public media campaign, airing new digital ads on Facebook and key websites aimed at promoting both PSEA and Pennsylvania’s great public schools.
The yearlong campaign grew out of a successful four-week pilot program in April 2017. During the pilot, four PSEA digital ads were viewed more than 4.2 million times.
“This is a great way to communicate about how great our schools are and how much PSEA members contribute to them,” said PSEA Vice President Rich Askey. “We need to keep getting that message out, and digital media is one of the most powerful and cost-effective ways to do it.”
The ads feature PSEA members in their classrooms and remind viewers that PSEA’s goal is to help every student succeed.
Members discussed a new business item during the December 2016 House of Delegates, encouraging the Association to develop a public media campaign. The April 2017 pilot program tested approaches to a public media effort. When members saw how successful it was, they approved a broader campaign during the May 2017 House of Delegates.
“Our members recognize how important it is to have a strong public message,” Askey said. “We just have a really incredible story to tell. ”
Members can view the ads at www.psea.org/ourstory.
